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When and Where
  • 12/17/2020 10:30 AM EST
  • 12/17/2020 11:30 AM EST

Thursday, December 17, at 10:30 am ET



Presented by Life Fitness

Presenter: Leigh Wierichs, MS, Global Training and Education Manager, Life Fitness

The impact of COVID-19 has changed the typical habits and personas of your consumers. Understanding the new factors that are influencing your members is crucial for success in the coming months. In a recent research study commissioned by IHRSA and conducted by Kelton, more than 85% of fitness club users admit their exercise regimen has changed over the past several months. Of them, half are dissatisfied with their new routine.

In this webinar, join Leigh Wierichs, global training and education manager at Life Fitness, as she shares insights on the impacts of COVID-19 on exercise adherence for your club members. Evaluate the factors that are affecting their abilities and motivations to stick to working out for a healthier, happier lifestyle! By exploring research of the impacts on exercise, further determine how these findings influence your member retention and strategies for 2021. Discuss steps you can take to capitalize on these areas as you move forward with this research information.

Learning Objectives

  • Learn key takeaways from COVID-19 exercise research
  • Understand the impact COVID-19 has had on exercise adherence and member retention
  • Evaluate the change in how exercisers are engaging with fitness during COVID-19
  • List steps to take going forward to help facilities take advantage of said changes

“We know that COVID has caused tectonic shifts in our industry. We will delve into how the landscape of exerciser behavior has changed and how we can drive adherence and, therefore, retention moving forward.”

- Leigh Wierichs, MS, Global Training and Education Manager, Life Fitness - Rosemont, IL

Presenter Profile

Leigh Wierichs, MS, is the global training and education manager for Life Fitness. She brings over 20 years of experience in the fitness industry and a wealth of expertise across a wide array of health and wellness areas to this role. Combining her in-depth knowledge of the science behind exercise and human physiology with her passion for helping others, Wierichs has trained hundreds of group fitness instructors and personal trainers around the world. She has previously worked for the U.S. Navy, Les Mills, and as the account executive for international military and government sales for Life Fitness, providing sales and product support to U.S. military and diplomatic missions across the globe.

She has taught group fitness classes for over 22 years. Keeping “boots on the ground” in the studio has given her unique industry insights and keeps her in touch with current trends in the industry. She holds an MS in kinesiology, an MFA in dance, and a BA in chemistry as well as multiple fitness certifications including group fitness instructor and personal trainer.


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Only facilities eligible for IHRSA membership may register for a webinar. All members must be in good standing at the time of the event to receive member rates. 

Eligibility: IHRSA membership is open to fitness, racquet, athletic, or exercise studio businesses. The facility from which the business is operated must be subject to property taxes. Further, the member must not accept tax-deductible contributions for capital or operating costs. See IHRSA’s By-laws, Article 3.

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In the case of government intervention or regulation, military activity, strikes or any other circumstances that make it impossible or inadvisable for this webinar to take place at the time and place provided, the participants shall waive any claim for damages or compensation except the amount paid for registration after deduction of actual expenses incurred in connection with this webinar and there shall be no future liability on the part of either party.