The 2017 IHRSA Health Club Consumer Report
“Although inactivity rates are disappointing among older generations, The IHRSA Health Club Consumer Report shows that nearly one out of four health club members are 55 and older and membership among Boomers and the Silent Generation (typically born between 1925-42) has increased by 5% since 2012," says Melissa Rodriguez, IHRSA’s senior research manager. “The report provides insights and applications on how clubs can engage older generations as well as other segments.”
Although one out of five Americans utilizes a health club, opportunities remain for club operators to help increase activity among sedentary Americans. According to Physical Activity Council research, more than one out of four Americans (27%) do not engage in any sport or physical activity.