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Transform Your Digital Brand to Reach Wellness-driven Members

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  • Presented by Peter Croft, Chief Strategy Officer, Perfect Gym

    It’s no secret that today’s consumer is increasingly focused on their overall health. Google searches that include word “wellness” have been on the rise over the past decade, and more and more gym-goers are monitoring their vitals with wearable fitness trackers.

    This global shift towards consumer-driven wellbeing has implications for gym owners and operators, who have to grapple with the shift from facility-driven fitness to becoming wellbeing brands of choice. And much of this shift is happening in the digital realm.

    In this webinar, you’ll glean insights from disruptions that have happened in other industries and learn how to use them as you transform your business’ digital strategy.

    Learning Objectives:

      Learn about the changes happening to the fitness industry and what to expect next. Understand the industry’s digital transformation and the key drivers for change. Lay the groundwork to develop your high-level digital transformation strategy.

    Presenter Profile:

    Peter Croft, chief strategy officer for Perfect Gym, is known for creating and delivering commercial growth through insight and trend analysis, business strategy development, strategic account management, sales directorship, and digital innovation. An experienced senior leader in the fitness, health, wellness, and healthcare markets, Croft is a regular speaker at industry events across the globe. He specializes in identifying strategic opportunities, creating win/win partnerships, and championing organizational excellence.