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Big Data and The Smart Gym: Leveraging Your Customer Data

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  • Presented by Adam Coombs, Digital Marketing Manager, Perfect Gym

    Machine learning and artificial intelligence (AI) have finally arrived in the fitness management industry.

    During this one-hour webinar, you’ll discover how you can use software in your facilities to feed data in to machine learning processes that will give you actionable insights on the products you sell and the classes you offer. You’ll also learn strategies to make revenue and retention predictions to inform all of your club management decisions.

    Ultimately, by leveraging customer data and becoming a “smart gym,” you can get a leg up on the competition.

    Learning Objectives:

    • Learn what kinds of data you need to collect from your members to achieve actionable insights.
    • Understand the tools used to collect this data.
    • See how machine learning and artificial intelligence work within club management.
    • Discover future trends for club management in terms of its growing use of machine learning and AI.

    Presenter Profile:

    Adam Coombs has long been an avid consumer of all machine learning and AI technologies since his employment at Perfect Gym. With the pending launch of Perfect Gym’s machine learning module, Coombs strives to make the listeners of his webinar fascinated with the possibilities that machine learning brings to an industry long overdue for such technology.