Success in Group Exercise
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Presented by Marisa Hoff, General Manager, Stevenson Fitness
Learning Objectives:
- Identify the key factors to look for when hiring and interviewing potential instructors.
- Explore the importance of the group exercise manager's role and the primary responsibilities of the position.
- Gain insight into how to best design a studio or classroom.
- Discover important elements for schedule design and balance.
- Obtain tips on how to design systems that maximize the role of the instructor for increasing member engagement.
Presenter Profile:
Marisa Hoff has successfully managed Stevenson Fitness since its opening in 2010. Hoff has worked to build a membership of nearly 2000 members with an NPS consistently over 80, retention rates over 70 percent, high active user rates, and a booming group X program. Both the Group X and Personal Training departments have thrived under her leadership. Hoff has shared strategies for success at various fitness conferences.