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Connection Leads to Retention: Technology & Social Media

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  • Presented by Trina Gray, Owner, Bay Athletic Club

    Learning Objectives:

    • Master social media beyond marketing, to engage and even entertain your members.
    • Incorporate wearables to create a sense of camaraderie, fun competition and a desire to keep coming back for more.
    • Implement custom apps to create additional accountability for your members to stay on track with their nutrition and fitness 24/7.

    Presenter Profile

    Trina Gray is an international presenter and writer in the fitness industry. She owns an award-winning, medically based health club and a large group personal training studio in Alpena, Michigan. She is the creator of the Corporate Fit Challenge program, is an Elite Coach and Advisory Board member for Beachbody and a savvy fitness entrepreneur. She won the IHRSA Community Service Award in 2012 and was a finalist for the IDEA Program Director of the Year. She is a high energy and engaging speaker who loves to set the bar high.