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Staying Ahead of the Competition: Competing Successfully in the Fitness Industry

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  • Presented by Bryan O’Rourke, Integerus, LLC

    The fitness industry is poised to experience tremendous growth in the coming decade as a variety of new business models emerge that are reaching a broader range of consumers.

    Learning Objectives:

    • Learn how to evaluate your marketplace and attract members in today’s world.
    • Review the fundamentals of a health club strategy.
    • Explore business model alternatives should you consider pursuing.