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Your members could spend all day working out in your club, but if they’re not fueling themselves properly, they won’t get the results they’re working so hard to achieve.

This is where the intersection between physical activity, health clubs, and nutrition occurs. In response to an always evolving industry and customer base, clubs are expanding their programming options to remain competitive, access new revenue streams, and tap into a new market of customers who are interested in a more holistic approach to wellness. Many clubs are hiring nutritionists to speak with members about opportunities to pair their individual fitness routines with a healthy diet that will help them achieve their goals.