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CRM vs. Marketing Automation: Does Your Gym Need Both?

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  • Presented by Tammy Beil, Director of Marketing, Club OS

    “Many of today’s clubs don’t have full-time sales staff,” said Eddie Tock, CEO of REX Roundtables for Executives, in a recent CBI article. “And, often, those with sales teams have eliminated the sales manager position for budgetary reasons. As a result, a good sales CRM system that automates the process is essential.”

    However, understanding the ins and outs of CRM (customer relationship management) and marketing automation can be difficult. What are they, exactly? And do you need both?

    This webinar will clearly define CRM and marketing automation. You’ll learn about the role of each tool and find out why they are critical in generating new customers and improving retention. Club OS Director of Marketing Tammy Beil will walk attendees through the important aspects of this software and its capabilities.

    Learning Objectives:

    • Understand the difference between CRM and marketing automation
    • Learn the role and impact CRM and marketing automation have on your lead management and sales funnel optimization
    • Identify common business pain points that CRM and marketing automation help solve
    • Discover how CRM and marketing automation can increase revenue and improve member retention