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Creating a Compelling Small Group Training Experience Webinar

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  • Presented by Greg Niederlander, Senior Applications Specialist for Small Group Training, Life Fitness and Leigh Wierichs, Training & Education Manager, Life Fitness

    If your health club doesn’t have small group training (SGT), you’re missing out on one of the most powerful engagement and retention tools in the industry.

    The statistics on the SGT phenomenon tell the story. According to the IHRSA Fitness Training Report, nearly 18 million health club members engaged in SGT in 2016, which includes more than 26% of members in fitness-only facilities. Among multipurpose club, almost 20% of members engage in SGT. For studios, that number jumps to 36% of members.

    But simply offering small group training isn’t enough. In order to run a successful SGT program, you need to go well beyond putting great products in a dedicated training space. In this webinar, you’ll learn the “why” (application), “where” (space), and “what” (products) essentials that are necessary for designing compelling small group training experiences.

    Learning Objectives:

    • Discover small group training industry trends
    • Review the benefits of small group training
    • Discuss the key components of small group training
    • Learn about the business of small group training