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Crafting a Compelling Member Journey at Your Health Club

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  • Presented by Francesca Schuler, CEO, In-Shape Health Clubs

    The health club member journey can be a daunting process to outline. It covers a lot, from the first time they walk through your doors to their introductory personal training session, to their 100th visit.

    While mapping the member journey experience may feel like a challenging task, it is imperative. The process requires crucial analysis for all potential members and must be frequently revisited for your current members.

    In this webinar, Francesca Schuler will share her insight into building a compelling member journey, drawing on her experience outside the fitness industry, as well as her key learnings as the CEO of In-Shape Health Clubs. She will also take you through ways to remove pain points in that journey so you can create an incredible member experience in your club and, ultimately, improve your member retention.

    Learning Objectives:

    • Learn why you should map your member journey and how to do it
    • Discover the importance of learning from outside the fitness category
    • Determine how to successfully apply external learnings and how to implement a member journey concept
    • Understand how to motivate your staff to focus on the member journey