The 2019 IHRSA Health Club Consumer Report provides club operators, suppliers, and fitness professionals with the data and insights to better understand health club consumers and fitness participants.
The report is organized into the following topics:
U.S. Health/Fitness Club Trends: An analysis of total membership and consumer growth trends;
Membership Behavior & Industry Models: Insights on industry segmentation in response to trends in member behavior;
Member Demographics and Implications for the Industry: An exploration of gender, household income, age, educational, and ethnicity, as well as how demographics are influencing the health club industry;
Member Attendance & Tenure: Insights on membership tenure and attendance;
Member Activity Behavior: An examination of consumer utilization of equipment and participation in group-based training formats;
The Price-Value Paradox: An analysis of fees paid overall and per club segment;
Personal & Small Group Training: An overview of private and small group training clients;
Generation Z: An Overview of How the Youngest Generation Engages with Health/Fitness Clubs;
Overarching Insights & Recommendations: Applications for clubs and suppliers gleaned from consumer findings;
Relevant insights and takeaways.