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Rebound Strategies: Gym Retention & Sales Data Case Studies [WEBINAR]

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  • Member retention, new sales and lead generation, and tracking online traffic is crucial as the world starts to turn a new page operating amongst a continued threat of COVID-19. Join IHRSA and two fitness industry CEOs who will share their data and insights on sales and member retention upon reopening.

    Every country has had different approaches to health club reopening strategies. In this webinar, you’ll hear from clubs in Sweden and the United States. Clubs in Sweden have had a unique experience while remaining open throughout the pandemic, but with strict restrictions in place. Much of what Annie Fältman, owner of 360 Träningscenter, has experienced with restrictions and its impact on retention is what clubs around the world are now facing as they reopen. Frank Lawrence, CEO of Little Rock Athletic Centers, had to close his club for a period of time, but he reopened his facilities on May 4 with restrictions in place.

    Join Fältman and Lawrence as they share their perspectives on challenges they’ve faced and opportunities they’ve uncovered along the way. They will also share their sales and retention data from the past few months.