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Exercise Adherence: Lessons Learned from COVID-19 [WEBINAR]

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  • The impact of COVID-19 has changed the typical habits and personas of your consumers. Understanding the new factors that are influencing your members is crucial for success in the coming months. In a recent research study commissioned by IHRSA and conducted by Kelton, more than 85% of fitness club users admit their exercise regimen has changed over the past several months. Of them, half are dissatisfied with their new routine.

    In this webinar, join Leigh Wierichs, global training and education manager at Life Fitness, as she shares insights on the impacts of COVID-19 on exercise adherence for your club members. Evaluate the factors that are affecting their abilities and motivations to stick to working out for a healthier, happier lifestyle! By exploring research of the impacts on exercise, further determine how these findings influence your member retention and strategies for 2021. Discuss steps you can take to capitalize on these areas as you move forward with this research information.