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Onboarding Members through Small Group Training

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  • Presented by Sheldon McBee, Personal Training Director, Universal Athletic Club

    In order to grow your health club business it's crucial to have a systematic and scalable new member integration strategy. Consider that group training and personal training are among top fitness industry trends, which continue to drive ancillary revenue in health clubs. By maximizing this service to engage new members, clubs can tip the scale towards improved new member retention.

    In this webinar, Universal Athletic Club Personal Training Director Sheldon McBee will explore best practices in using small group training to engage new members over those critical initial weeks of club visits. These best practices not only provide lead generation for fee-based group training, but ensure a powerful solution to grow memberships through new member engagement.