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IHRSA’s Guide to Health Club Member Retention

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  • Gaining new members is often the top priority for health clubs, as it should be—growth is critical for any successful business. However, having a narrow focus on recruitment tends to distract from keeping those hard-earned new members happy and engaged.

    And when members don’t feel taken care of, a disconnect between brand expectations and brand experience forms, and, ultimately, retention suffers.

    This e-book is designed to help you create a strategy to keep members active and engaged in your club from the day they join and for years to come.