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When and Where
  • 12/5/2019 11:00 AM EST
  • 12/5/2019 12:00 PM EST

Review your club’s 2019 performance and go into 2020 with a fresh strategic vision.

Presented by Mark Miller, COO, Merritt Clubs and Maria Miller, Regional Program Leader, Merritt Clubs

With 2019 coming to a close, it’s a good time to take stock of your club’s performance over the past year, in addition to taking considering new ideas and trends. Doing so will help you cement your 2020 strategy and kick off the new year in a competitive and confident way.

Join Merritt Clubs’ Mark and Maria Miller in this webinar to review the past year in the world of fitness and look ahead into 2020. Learn the basics of how to evaluate your successes and create tangible goals for your team and members across four trending areas:

Generational opportunities and offerings

Technology inside and outside the club

Member experience and lifestyle

Incorporating a social element 

Attendees will learn from a case study on how these four initiatives performed in Merritt Clubs over the past year. Ultimately, you’ll come away with a plan to grow these areas in your club to kick off 2020 with a fresh vision.

This webinar is meant to be interactive! Be prepared to provide your 2020 goals from your club during the session via the Q&A chat box.

Learning Objectives:

  • Review the top fitness industry trends of 2019
  • Understand your club's opportunities for 2020
  • Gain insights on what’s ahead for clubs in the next year
  • Discover ways to kick off your 2020 vision
  • Interact live with the presenters about your 2020 goals


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Only facilities eligible for IHRSA membership may register for a webinar. All members must be in good standing at the time of the event to receive member rates. 

Eligibility: IHRSA membership is open to fitness, racquet, athletic, or exercise studio businesses. The facility from which the business is operated must be subject to property taxes. Further, the member must not accept tax-deductible contributions for capital or operating costs. See IHRSA’s By-laws, Article 3.

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In the case of government intervention or regulation, military activity, strikes or any other circumstances that make it impossible or inadvisable for this webinar to take place at the time and place provided, the participants shall waive any claim for damages or compensation except the amount paid for registration after deduction of actual expenses incurred in connection with this webinar and there shall be no future liability on the part of either party.